Thursday, August 27, 2020

New Restaurant Business and Operations Plan

New Restaurant Business and Operations Plan Official Summary Delicias, in contrast to other run of the mill cafés, will give an extraordinary fantastic food at esteem evaluating inside an engaging climate. Delicias will be arrangement because of an expanding request in an incentive for everything the food bought; clients are not ready to acknowledge whatever doesn't meettheir desires and a requirement for engaging while at the same time eating. Delicias will give soups/plates of mixed greens, canapés, pastries and courses to the San Diego showcase. I will arrangement this business to furnish the clients with esteem for their buy and to acknowledge benefits from the business. The business will have the option to meet its goal by offering esteem estimating and engaging condition to its clients. This will be a rewarding business and I hope to open different cafés with a comparative arrangement in future. Eatery Description/Concept Statement The eatery will begin as a basic sole ownership I will be the proprietor. The organizer will concentrate on both the activity and money related administration of the café. The author has a Masters Degree in Business Management and Administration and has been working for different café organizations for more than 5 years. The abundance of experienced picked up and the instructive foundation of the originator empowers the author to effectively oversee and run the café. The originator has decided to take part in sole ownership to guarantee that business choices are made rapidly. Besides, sole ownership has been favored in light of the fact that the originator has not discovered some other individuals with comparative business thoughts. The business will be little in this manner producing a little overall revenue and there could be issues while sharing benefits. Statement of purpose Delicias will be an incredible spot to eat since it will consolidate a fascinating air with amazing and intriguing food that is additionally excellent for the individuals who eat inside the café. I am searching for reasonable benefit and a remunerating place where my representatives can work. Vision Statement: Delicias café is where clients come to unwind, get enteretained while they unwind and appreciate delicios food. From the second our clients stroll into the eatery, they are invited by a warm air, engaging music and obliging employes. Café Concept Physical Location Delicias café will be situated in San Diego, California at La Jolla. La Jolla has been decided for the café area since it has higher scale neighborhoods, where the individuals would all the more effectively pay for an increasingly costly lunch or supper. The café will be a cutting edge style engineering, straightforward yet exquisite. Eatery plan The porch region will be brimming with occasional blossoms and palm trees and a pleasant drinking fountain to highlight the open air feeling. Within will have high roofs and a stone floor with present day tables and seats. The kitchen will be toward one side of the eatery, with a long flat window, so the visitors can appreciate the procedure of their food. An assortment of good wines is likewise vital in an extraordinary café, so it should have a wine basement, I might want it to be additionally obvious to the visitors so they can see our wide assortment and how wonderful a wine basement can be. Decorative spreads, plates, glasses and flatware will likewise be basic, exceptionally present day and roomy to give the look to my plates. An examination led in Britain in 2003 among the eatery proprietors demonstrated that the cafés can build their overall revenues by playing traditional music inside the eatery while clients eat. This is on the grounds that burger joints spend a normal of 10% more per supper while tuning in to old style music than while tuning in to different types of music, for example, popular music. An eatery which has no music is probably not going to record high deals on the grounds that the clients are probably going to be exhausted and this diminishes their spending. The feel of a café is a significant viewpoint. At Delicias, customers will hope to make some decent memories, where they eat tasty food and unwind. Hence, my customers will appreciate a pleasant exemplary music while they are eating and jumping. Administrations Delicias will concentrate on soups/servings of mixed greens, tidbits and courses. Plate of mixed greens plans will be utilized to furnish the clients with a various and unordinary menu. Delicias has likewise understood the interest of the clients in San Diego for solid dishes and will give a wide blend of sound food to fulfill this need. The clients around San Diego like going out with their loved ones to places where they can unwind and get engaged and are happy to go through cash to get these administrations. In this manner, I need an American style so they can feel great like in the event that they would eat at home, however with the pinch of top notch food. The bit of top notch food will be giving by the feeling, enhancement and food introduction. Insurance A few things will be given to the clients as pledges. The point of these things will be to guarantee that the clients are guaranteed of the nature of the administration and items the café offers them. The securities will likewise make a decent connection between the administration, the workers and the clients. A portion of the pledges which will be given incorporate printed menus, business cards and gift vouchers. Promoting Plan A powerful promoting arrangement will be drafted and executed and will involve a mix of nearby media and the café advertising programs. The in-store showcasing programs are viewed as increasingly compelling on the grounds that they will be used at the café while having direct contact with the clients. This will incorporate the utilization of table tents, in-store visit given to each new client, outside marquee message changed week after week, divider banners, yearly birthday celebrations and terrific opening festival. Other media will be locked in once the café extends. For instance, Radio crusade will be utilized to publicize our items and administrations and the administration will make live introduction on the radio about its administrations. Paper crusade will likewise be utilized to put a few enormous adverts during the time to disclose the café idea to the clients in San Diego. The best type of promotion will be verbal. The eatery will pull in more clients by giving quality and solid food inside a cool and engaging condition to the clients. The costs will be moderate and the food will be served in a perfect and amicable condition. Messages containing inside photos of the café will be sent to planned clients. The administration will utilize three diverse showcasing strategies to expand client familiarity with the eatery. Delicias most significant strategy will be verbal exchange or in-store promoting. This advertising system has been picked in light of the fact that it is modest yet has an extraordinary capability of drawing in more clients. The Local Store Marketing (LSM) will be the second advertising strategy. These promoting plans require low spending plans. Be that as it may, the utilization of the media has a more extensive client impact yet this won't utilized on the grounds that the business is simply beginning and has not produced enough cash for the adverts. Delicias principle center in advertising will be to expand client mindfulness among the clients in San Diego and the neighboring towns. Delicias will likewise coordinate the entirety of its strategies and projects toward the objective of clarifying what the café offers and how it offers to the current and planned clients. The items will be evaluated decently, keeping measures high, and executing the idea. Besides, there will be no outside advertising for the initial sixty days of business. The café will likewise target celebration seasons to draw in more clients. Be that as it may, the administration of the eatery will be mindful so as not to get a bigger number of clients than the café can suit and serve successfully. Evaluating Strategy All menu things will be tolerably valued. This will be finished by guaranteeing that the food are of high caliber and this will help the café in being the worth chief in the eatery business inside San Diego. Offer Competitive Advantage The café will be appropriately brightened to increase the value of the food we are offering at the eatery. For instance, the utilization of occasional blossoms and palm trees and pleasant drinking fountain to emphasize the open air atmosphere while within will have high roofs and a stone floor with current tables and seats. Serving an assortment of food will guarantee that the client gets what they need without a moment's delay. The eatery will likewise have both VIP lunch and supper and this will be done to help the administration prepare and acquaint the staff with the café clients. The clients will basically be occupants of San Diego, California however we will likewise welcome guests from different districts. All the guests at the double occasion will get a greeting for themselves and extra one for their companions/relatives complimentary. So as to increase an upper hand, we will likewise be serving top quality sweets, soups and starters on the premises and prepared flawlessly. With our high supper volume, there will be no hanging tight for a food since we will have the café supplied with each level of doneness. It is clear that no eatery has tapped this market. Target Market Delicias is confronted with the energizing chance of being the principal mover in an eatery where quality food is offered in an engaging situation. The steady ubiquity of soup, hors d'oeuvres and pastries joined with a worth cost has demonstrated to be the triumphant idea in different markets and will create similar outcomes in this endeavor. The market has been characterized in the accompanying gatherings as focused fragments. The following are the focused on advertise fragments for the café. Age Delicias will offer food to a wide assortment of individuals over all ages. Area Delicias eatery will be situated in San Diego, California at La Jolla. Sex the café will target both genders with a slight slant

Saturday, August 22, 2020

Humanisitic Perspective

The Humanistic Perspective The humanistic point of view in brain research says that we are liable for our activities with regards to savagery. I accept that the humanistic point of view is the most ideal approach to depict the activities of brutality. There are numerous instances of this that have been examined that help this point of view. A few instances of savagery that help this point of view incorporate Joel Rifkin, the two children thrill murder. Humanistic brain science is simply the productive perspective on human assurance. It is the translation of the conduct of somebody is intentional.This implies someone’s activities with savagery are their decision and they are aware of what they are doing. The humanistic point of view accepts the individual who is acting savagery is liable for their activities. Viciousness as I would see it can be best clarified in the humanistic hypothesis. Individuals realize what they are doing and it is their decision in the event that they n eed to do it. With regards to brutality individuals are fit for realizing what is correct and what's going on. On account of Joel Rifkin, he was a sequential executioner who killed whores in the mid 1990’s in New York City. He was completely mindful of what he was doing and his activities were intended.In a meeting after he was sentenced Rifkin explained to specialists the thinking behind why he kept on slaughtering. He said that there was a rush to executing and it gave him a surge of adrenaline. This is a precise case of the humanistic point of view since he understood what he was doing and the outcomes that may join his activities and he proceeded with his savagery upheavals. A rush slaughtering is planned homicide submitted by an individual who isn't really experiencing mental unsteadiness, and doesn't have anything against them, however is rather persuaded by the sheer energy of the act.In the situation where the two little youngsters carried on and murdered one of their cohorts for the â€Å"thrill† of it is an ideal case of the humanistic hypothesis. Despite the fact that they were youthful they realized that murdering somebody for entertainment only wasn't right and they did it at any rate. Their conduct was deliberate and pre-decided. These horrible wrongdoings are incredible instances of the humanistic thought and why it is the most significant point of view when contemplating savagery.

Friday, August 21, 2020

Choosing the Best Business Practice Argumentative Essay Topics

Choosing the Best Business Practice Argumentative Essay TopicsThere are many types of business practice argumentative essay topics that you can use to help your students. You should try to make sure that each topic in each chapter is tailored to help the student understand their business practices. This will help to make the business practice argumentative essay a much more useful essay.A great way to start out your essay is to explain how your students can make a business that is profitable and will bring in the money they need for possible financial investments or profits. These types of businesses are all about making a profit and bringing in a large amount of money for the owners. This will help your students to see how they can benefit from making the business profitable.Other ideas to include in the essays are how the students can benefit from having unique talents. Since business practice is very specialized and this is something that a lot of people do not understand, it will be helpful for students to see how they can benefit from having unique talents. This will allow them to see that the skills they have are valuable and will be valuable to other people.There are many different areas that you can use to help students see how they can benefit from having the skills they have. These include things like people who have all the skills but do not make as much money as they would like can benefit from working on a hobby that will bring in some extra money. They can make their hobby into a business and bring in some additional cash that they can use for possible investment options.People need to also realize that they can benefit from having different business. Since most people are in business for the purpose of making money, they will always find ways to keep the business running so that they can earn some money on a regular basis. This will help them see that they can benefit from different business practices and will see how the skills they have are val uable.When students realize how they can benefit from having the skills they have, they can get to study all of the different business forms. The different forms of business are all very specialized and they will be able to benefit from studying them. This will help them see that they can benefit from all of the different business forms and will be able to see how these forms of business will help them benefit from different jobs.The best thing to do when students begin to gain the knowledge that they need is to explain to them how they can benefit from the skills they have. In this way, they will be able to take the information that they learned and apply it to real life situations. This will allow them to see how they can benefit from these skills and will allow them to gain some knowledge that will help them to know the different things that they can do to make a business successful.The types of business practice argumentative essay topics that you use should be flexible. This me ans that you should be able to use the different types of essay topics that you find to explain different aspects of business. You should be able to explain how the skills a person has been useful in all situations. It is also important that you do not limit yourself to a particular set of skills to help students benefit from the skills they have.

Monday, May 25, 2020

A Doll House. Torvald Qualities - 780 Words

Does Torvald have redeeming qualities? Yes he does. Torvald is a lawyer, meaning he’s wealthy. It’s very obvious that he loves his wife Nora; he gives her whatever she wants within reason and is a great provider. Nora, in my opinion is what we call a â€Å"gold digger† now and days. She’s is constantly asking for money from her husband Torvald and spending it on things that she honestly doesn’t need, she just likes money. Nora’s running over him and he is completely blind to see it. In Act 1, it’s made clear that Torvald has redeeming qualities. In the story it is Christmas, the glorious holiday season. Torvald is all about keeping his wife happy as it seems, Nora wants an extravagant Christmas this year. He isn’t too fond of the idea, he†¦show more content†¦He never wanted her unhappy or upset with him. But no matter what he did, he was always at fault for something; Norma never seemed to be completely happy. All Tor vald did was fire Krogstad, and his marriage went into jeopardy. Nora decided to leave. She’s not even taking their children with her. She tells Torvald that she’s â€Å"sure† she’ll think of him and the children often. Nora gave Torvald the keys to their home and told him it’sShow MoreRelated Failure of a Marriage Depicted in Ibsens A Dolls House Essay1354 Words   |  6 PagesA House in Ruins In Henrik Ibsens A Dolls House, the subject most important to the story is marriage. Until death do us part well, not always. Everywhere one looks, divorce is plaguing society. The treasured marriage vows have become nothing but a promise made to be broken. A Dolls House is a prime example of a relationship that didnt work. To keep a marriage alive and well it must hold onto certain qualities: love, communication, trust and loyalty. With these qualities, any marriageRead MoreA Doll House By Henrik Ibsen901 Words   |  4 PagesA Doll House showcases the harsh reality and truth of someone being something that they are not, and it shows the journey that Nora Helmer has to take to realize what she wants in life to find the real her. Throughout the play A Doll House by Henrik Ibsen, we learn about the main character and her qualities. Nora Helmer is the wife of Torvald Helmer, who became very unhealthy. By trying to help her husband’s health, Nora begins going into debt a nd commits a criminal offense, forgery; she does allRead MoreA Dolls House Essay790 Words   |  4 Pagesthat makes one strong; sometimes it’s letting go. In Henrik Ibsen’s A Doll’s House, Nora’s departure becomes the controversial topic of debate for many readers; was Nora Helmer justified in leaving her husband and kids or not? It is argued that both parents are needed for a child to succeed in life and that separation is an act of cowardness. However, several readers also debate that Nora was justified in leaving Torvald and her kids. The mistreatment Nora constantly faced through offensive nicknamesRead MoreA Doll House by Henrik Ibsen1712 Words   |  7 PagesIn Henrik Ibsen’s play, A Doll House, Nora Helmer represents many feministic ideals of the late eighteen hundreds. The ending is often what the play as a whole is remembered by, due to its shocking nature. Nora, the female lead of the play decides to leave her home suddenly, after a con frontation with her husband Torvald and never returns. Many saw this as a huge decision that was made abruptly, however what they fail to notice are the aspects that motivated Nora from the start of the play. At firstRead More Societal Views of Women in the Victorian Era in Henrik Ibsen’s A Doll’s House887 Words   |  4 PagesVictorian Era in Henrik Ibsen’s A Doll’s House A Doll’s House, by Henrik Ibsen, creates a peephole into the lives of a family in the Victorian Era. The play portrays a female viewpoint in a male-dominated society. The values of the society are described using the actions of a woman, Nora, who rebels against the injustices inflicted upon her gender. Women’s equality with men was not recognized by society in the late 1800’s. Rather, a woman was considered a doll, a child, and a servant. Nora’s alienationRead MoreCompare And Contrast A Doll House And The Poisonwood Bible1604 Words   |  7 PagesA Doll House by Henrik Ibsen depicts a young wife, Nora, as she struggles to deal with the repercussions of illegally borrowing money to help save, her husband, Torvald’s life. The play ends after her activity has been brought to the light and Torvald’s true nature of selfishness is revealed. Nora leaves him, recognizing their marriage as unequal. Barbara Kingsolver’s The Poisonwood Bible is set thousands of miles away in the Congo compared to the northern European setting of A Doll House, whereRead MoreA Doll s House By Henrik Isben Essay1226 Words   |  5 PagesA Doll’s House was published in Norway in 1879 by Henrik Isben. He is known as the father of Modern Theatre. He is also referred as the father of realism. The play is very interesting because of the funny dialogue, Ibsen s view of the place of ladies in the public eye and the unique characters. The main characters of the play is Nora Helmer and her husband Torvald Helmer. Imagine what it would be like to live in a doll s home? It s a house in which you are controlled and have no energy to settleRead MoreA Doll s House Review Essay1338 Words   |  6 Pages A Doll’s House Review A Doll’s House was published in Norway in 1879 by Henrik Isben. He is known as the father of Modern Theatre. He is also referred as the father of realism. The play is very interesting because of the funny dialogue, the unique characters, and Ibsen s view of the place of ladies in the public eye. The main characters of the play is Nora Helmer and her husband Torvald Helmer. Imagine what it would be like to live in a doll s home? It s a house in which you are controlledRead MoreA Dolls House : Minor Characters Essay1212 Words   |  5 PagesA Dolls House : Minor Characters The supporting characters are important in themselves because they face the same type of problemsÂ…(Urban Parallels). Minor characters do a fantastic job of dropping hints to the major themes at the end of any play. Noras father, Mrs. Lindes husband, Noras children, Krogstads children, and Anne Marie, the minor characters in A Dolls House, play their roles perfectly in supporting and shadowing the main characters and themes of the play. The firstRead MorePet Names and Belittlement: Henrik Ibsens A Dolls House1329 Words   |  6 PagesIn a dolls house, Ibsen has combined several characters with diverse personal qualities and used them to develop the story line as well as bring to life the major themes and issues that the plot is meant to address. Primarily there are two types of characters who can be categorized as static and dynamic, the static characters remain the same form the start to the end of a story and despite the events taking place around them, and they do not change their perception or altitudes. These types of characters

Thursday, May 14, 2020

Cyber Criminals And The Internet - 1461 Words

Abstract It is an open fact that Internet has brought a tremendous changes in the human lifestyle. Just sitting in front of a computer with internet connected he/she can know what is happening around the world and just with one click he can make all his work done. Most of the today’s world class business works on the internet. But this benefit can be enjoyed only if the internet users adopt safe online practices. Cyber criminals are the one who use online resources to steal your personal information which tend to lose of money and reputation. Never think that the money just comes from corporations, banks or wealthy people around the world. Individual online users like you and me are also targets for them. As long as we are†¦show more content†¦Some of these techniques are phishing, Sending Spam emails, creating pop-ups that force you to open them etc. And the second formula includes they try to identify the patches in the Operating system, software’s etc. and try to take the advantage of the patches in the software and try to insert the same harmful program into the user’s computer which also provides the access of the computer to the cybercriminal. Once the cyber attacker gets access of user computer he/she can look at sensitive information on the user’s computer. For example there is an Android patch called â€Å"Stage fright†. The medium of transmission for this is a video message. The user need not click or open the video to see what it is. The hangout in the video itself process the video and provides the access of user’s phone to hackers. Most of the 90% mobile phones including Samsung, LG, OnePlus, and Sony etc. have been vulnerable to this attack. Even though google effort to patch the attack by releasing two software update couldn’t help to remove the virus completely. This is how the severity a virus will be. The best way to be safe of this attacks is to keep on updating the updates and patches released by the company. One more formula now a days include

Wednesday, May 6, 2020

Objectivity Of Social Research Free Of Bias Or Prejudice

Objectivity of Social Research: Free of Bias or Prejudice There is a change of belief of people: some believing that objectivity in social research is possible, others believe it to be not. Five diverse kinds of advices are progressive for Social Research not being objective: 1. Sociological decisions are biased, being painted by researcher’s personal life experiences. 2. All intentions are restricted to their connotation to specific linguistic backgrounds belonging to the similar manner. 3. All sociological philosophies are shaped by, and restricted to, specific social groups. Such a policy is seldom taken to be a consequence of the sociology of information which indulgences all information as a function of social site. 4. All explanations are inevitably driven by theories or principles. 5. All members of a society have dissimilar values; sociologists will instinctively, but essentially have their opinions prejudiced by their morals. Some sociologists contend that objectivity in some of the above sanities is not essentially looked-for; it is contended that the sociologist/social researcher should be serious and advocate specific values. Few views for Objectivity in Social Researches There have been some views formulated for Social Researches and the researchers as well, few are explained as below: Normativism The contradictory view establishes the speculative situation of normativism. This position causes a number of philosophies, the most significant of which areShow MoreRelatedObjectivity Of Social Research Is The Hunt For An Objective Essay1582 Words   |  7 PagesObjectivity in Social Research is the hunt for an objective i.e. truth. The opinion that the philosophy of science, comprising economics is under accumulative pressure curtailing from the post-positivist assessment of science; conversely the revolution in research behaviour as a result of its marketization calls for an amplification of the content and positioning of this philosophy. Introduction to Objectivity in Social Research Objectivity is the most valued worth of a Social research. The spiritRead MoreSocial, Physical, And Emotional Trauma That People Suffer Because Of Illegal Activities862 Words   |  4 Pagesis called victimology. Victimologists, also known as social scientists, investigate the role the victims play in a crime. To do their work these scientists have to be unbiased in face of conditions where it can be hard to separate personal emotions from the crime committed. Social scientists are often faced with a plethora of circumstances that could compromise their ability to be truly objective. The factors that could potentially cloud a social scientists judgment include their own personal experienceRead MoreThe Objectivity Of The Social Researcher Is Fatally Compromised When He Or She Takes Sides2469 Words   |  10 PagesTopic: Critically analyse the claim that the objectivity of the social researcher is fatally compromised when he or she takes sides. Introduction: There are different major concepts in sociology for the research purposes including objectivity, subjectivity and value freedom. Social researcher is not allowed to influence his view due to his values in value freedom concept. It is generally accepted idea that the human being has got values but in will be considered that the sociologist has no valuesRead MoreCan and Should Sociology be Value Free. this essay is about the aim of sociology that is to be value free and whether it can and should achieve that aim2132 Words   |  9 PagesThe term value neutrality was used by Weber to indicate the necessary objectivity researchers need when investigating problems in the natural sciences. Weber even though had introduced the term and accepted a scientific in the study of sociology, he did not believed that absolute objectivity is attainable. Weber said that value neutrality should be the primary aim in sociology but it cannot be obtained since sociology is the study of human behaviors and society thus making it prone to personal viewsRead MoreIs Science Rational? Essay1526 Words   |  7 Pagesconsciously or unconsciously, unchallenged. We have taken advantage of the label that we have set for science, as well as its goals, and failed to look at them further. So what do we consider Science? Pure? Objective? Rational? Beyond social? We look to science to help us find truth, and explain, as well as create and implement technologies that promote the welfare of man. But we have found through the readings that these characteristics are not always what are taking place throughoutRead MoreThe Media And Liberal Democracy2741 Words   |  11 Pagessubcultures, and create public opinion with regards to any social issues. Depending on the audience, the way information is presented, or ‘skewed’, can create a dynamic lasting effect. History shows that media has played a crucial role in the formation of certain prejudices we so often encounter every day in our lives. In Canada and the United States, we are fortunate to live in an ideal liberalistic democracy. We value capitalism, free markets, free press under the notion that everyone has the rightRead MoreRacism And The Human Race2009 Words   |  9 Pagesrace Blacks shall never be equal to white counterparts who microscopically stigmatized Black’s through racial cultural lens and racial profiling. This paper shall implores the true legitimization of the Black Experience in the American South via objectivity and factual truths dating back from day of arrival to present. In addition, to portray the brutality and inequality that still exists. It has been approximately three hundred ninety-six years (396) since the first Blacks’ were inhumanely capturedRead MoreThe Ethical Code Of Ethics4083 Words   |  17 PagesPublic Company Accounting Oversight Board. However, legislators have been utilizing audit failure as reasons to present extra regulation into an industry that is as of now over-managed. This practice is addressed here on account of the capacity of the free market to rebuff auditor failure; the dynamism indicated by members in connection to the deliberate appropriation of new self-administrative approaches and the high costs and questionable adequacy of the new regulations embraced (Arruà ±ada 2004). ARead MoreThe Ethical Code Of Ethics4083 Words   |  17 PagesPublic Company Accounting Oversight Board. However, legislators have been utilizing audit failure as reasons to present extra regulation into an industry that is as of now over-managed. This practice is addressed here on account of the capacity of the free market to rebuff auditor failure; the dynamism indicated by members in connection to the deliberate appropriation of new self-administrative approaches and the high costs and questionable adequacy of the new regulations embraced (Arruà ±ada 2004). ARead MoreSocial Problems Among Youth5423 Words   |  22 Pages Introduction The public always relate social ills or social problems with teenagers from the age of 13 to 20 years old. Unfortunately, social problems have occurred in every corner around the world including Malaysia. It is one of the most serious problems that are growing worldwide. Most of the teenagers around the world are facing the similar social ills, such as, drug abuse, bully, abortion, alcohol problems, free sex and other social problems. Nowadays, newspapers in Malaysia especially

Tuesday, May 5, 2020

ENISA Big Data Threat Landscape Samples †MyAssignmenthelp.com

Question: Discuss about the ENISA Big Data Threat Landscape. Answer: ENISA is the European Union Agency for Network and Information Security. This agency enables the cyber security in the organizations of Europe. NIS (Network and Information Security) of high level are contributed by ENISA within the union of ENISA (Reuter, 2015). This is done by promoting and developing the culture of Network and Information Security so that it can assist to function good and properly in internal market. The ENISA was set up in the year 2004 to contribute a NIS to level up in the European Union. To proper functioning of internal market, ENISA has implied a developed culture of Network and Information Security. To give the solutions and advice, the agency works with the members of the state and also the private sector (Schneider, 2017). The exercises of cyber security of pan European is included in ENISA along with the strategies of for developing the National Cyber Security. ENISA also includes exercises on capacity and cooperation of CSIRT and also gives security on cloud adoption, addressing the issues related to data protection, enhancing technologies that are private, emerging technologies that are private trust services and email ids an also cyber threat landscape. The implementation and the development of the Union policy of Europe and the law that are related with Network and Information Security are also supported by ENISA. The case study that is given is about the Threat landscape of ENISA which was reported last year in 2016. The top threats that are faced by the cyber sector are given in details in this case study. All these cyber attacks was assessed and reported in 2016. Increasing cyber threats have leaded the European Threat Landscape to concentrate more on the attacker and attack vectors and find their solutions that are needed to mitigate them (Eininger, Skopik Fiedler, 2015). The top cyber attacks are detailed in this case study and their respective mitigations are also described. There are all total of fifteen top cyber attacks that Europe have came across and all the kill chain of the respective threats have been clearly described. The threat agents are elaborated in this case study that is associated with the cyber attacks of the European countries. The trend of threat agents, and their motives along with the defenders of the threat attackers are briefly discussed (Bendiek, 2015). Some com mon examples are given that are related to ransomware attack, data breach attack, Denial of services attack and the targeted attack. The diagram that shows the infrastructure of ENISA Big Data security is given below. This case study involves fifteen types of top threats that ENISA faces. They are as follows: Malware: Malwares are the top cyber attack for the present year. The malware of the cyber threat are mainly information stealing and the ransomware attack. Malwares are qualitative concern instead of quantitative concern (Weber, A., Weber, 2015). The malware that has increased during the report that was filed in 2016 is the mobile malware. The current trend that has been observed for malware is increasing. The threats that are related to malwares are spam, exploit kits, data breach and leakage of information. Web-based attacks: The attacks that use components of web as a medium of attack are called the web based attacks. The threats related to web clients and web server are the web based attacks. This type of threat is discrete to the web application attacks (Witt Freudenberg, 2016). The current trend that has been observed is increasing. The threats that are related are botnets, data breaches, information leakage, spam and malware. Attacks of web application: The attacks that are against the web services or the web applications are called the web applications. This attack overlaps the web based attacks. Web applications are available assets that attack the surface that are challenged by the agents of threat. The current trend that has been observed is increasing (Catteddu Hogben, 2015). The threats that are related are botnets, data breaches, information leakage, spam and malware. Denial of Service: Denial of Services has created an important aspect in the cyber threat attack. Denial of Services led to infrastructure and services down, extortion and the data breaches that take place in cyber attack. The current trend that has been observed is increasing. The threats that are related are information leakage, spam and malware, botnets, data breaches, phishing and web based applications. Botnets: The work horse adversaries are the botnets. The roles of botnets are increased and the uses of botnets are also increased with addition of complexity and maturity. Bonnets are resilience. The current trend that has been observed is increasing. The threats that are related are information leakage, spam and malware, data breaches, phishing, web based applications and denial of services. Phishing: The cyber threat that is present in many cyber attacks is phishing. Use of phishing attacks are increasing day by day. This attack method has not increased by its number. It has increased by better methods and better quality to target the victims. The data that are found in social media are abused by phishing attack (Exchange, 2016). The current trend that has been observed for phishing is slightly decreasing or may be stated as stable. The threats that are related are information leakage, spam and malware, botnets, phishing, web based applications, denial of services and data breaches. Spam: The transport of malicious URLs and malware are the main types of spam. The URLs are attached accordingly with the email ids as a phishing message or spam message. Big spam botnets are needed to distribute the spam mainly. The current trend that has been observed for spam is reducing. The threats that are related are information leakage, malware, botnets and data breaches. Ransomware: The most impressive and increasing growth that has been observed in 2016 is the ransomware attack. The main motive of the criminals of cyber attack is manifestation of monetization of the victims. The current trend that has been observed for ransomware is increasing tremendously. The threats that are related are information leakage, spam and malware, bonnets, data breaches, phishing, web based attacks, denial of services and attacks of web application. Insider threat: The threat landscape of cyber security includes insider threat as an important aspect. With better understanding the analysis and assessment, the idea of insider threat becomes clear (Schaumller-Bichl Kolberger, 2016). This includes protecting a system that are used by the employees of the organization and misusing those applications. The current trend that has been observed is stable and has a flat increase. The threats that are related are information leakage, spam and malware, bonnets, data breaches and phishing. Physical manipulation: The main reason of information leakage and data breaches are the damage, loss or theft that are caused physically. This is most dangerous impact of all kinds of assets that are digital. Loss of USB drives or laptops leads to data breaches up to 40 percent. The current trend that has been observed is increasing. The threats that are related are information leakage, data breaches, attacks of web applications, attacks that are web based and identity threats. Exploit kits: Exploit kits are similar to botnets. These are the main tools that are used for installing a malware. The vulnerabilities that are found on the devices of the victims are all installed by this dangerous exploit kits. The current trend that has been observed is increasing. The threats that are related are information leakage, data breaches, malware, spam and botnets. Data breaches: The attempts that are used to compromise the data confidentiality which grows are the work of data breach. The data breach has grown to an amount of 25 percent more in 2016 than in 2015. The data that are breached are more personal to the users. The current trend that has been observed is increasing. The threats that are related are information leakage, data breaches, malware, spam, botnets and identity theft. Identity theft: The attack that provides the identity of machines or human are the attacks related to identity theft. Human cyber attacks are related to those which reveals the name, account number and the bank details of the person. Machine identity states the information about the machine such as passwords or email ids. The current trend that has been observed is decreasing. The threats that are related are information leakage, data breaches, malware, spam and botnets. Information leakage: The cyber threats that deal with abusing the weakness id systems that are used at run time, mistakes that happens at run time and components configuration. Leaking of information leads to enhance other crimes that are related to cyber attack. The current trend that has been observed is increasing. The threats that are related are information leakage, spam, data breaches, botnets and malware. Cyber espionage: The national security thefts that are held are the state sponsored and intelligence espionage related to military. The intelligence methods and the intelligence cyber threat methods give a compliment that comes from the field of military. This releases new potential for the cyber space areas that reinforce mutually to each other. The current trend that has been observed is increasing. The threats that are related are attacks related to web application, data breaches, attacks that are web based and identity threats. Most significant attack is the ransomware attack that has become an important issue of the cyber attack. It is a dangerous attack that affects the systems of the victims (Jentzsch, 2016). This ransomware attacks mainly the emails of the victims. Files are added to the emails of the victims showing that it a file that is send from a original sender or a sender that the victims knows. Once the user opens the files, Google Docs page is opened and if the user gives the permission to acces al the data, then the attacks gets an access to the system of the user. Key threats agents are: Cyber criminals- The most active group in the cyber space which holds two third of the incidents that are registered is the cyber criminals (Christou, 2017). The groups of cyber criminals have changed over the past years. It has progressed and matured over the time period. The cyber criminals are mostly famous in e-health and banking sectors. Insiders- Insiders are the attackers that attack the cyber space intentionally as well as unintentionally (Kubicek Diederich, 2015). Error, negligence and intention are the types of insider attacks that are performed by the insiders of an organization. Executive managers or any employees in an organization are subjected to insider threat. Nation States and Corporations- Corporations and the national states are together known as the cyber spines the military organizations and intelligence agencies are included in this group. The difference between the cyber combating and cyber spying are not clear due to pre maturity of cyber capabilities. Hacktivists- Hacktivists have mostly flourished in the year of 2016. The protests of hacktivists are mainly on the themes of discrimination, corruption, public health issues, support of minorities and the environmental policy (Stupka, Hork Husk, 2017). Examples of hacktivists are the Olympic Games and Football Tournament of Euro in 2016. Cyber fighters- The groups that are aggressive and high campaigns of capability are called as cyber fighters. This group lies in the grey zone according to the ideological values. The group of this type of threat is distributed all over the world. Cyber terrorists- the focus from the community of cyber security is moved to cyber terrorism according to the international engagements and the media reports against the ISIS (Unger, 2014). No such attacks are categorized for the cyber terrorist attack. The main areas of cyber terrorists are defacements, hijacking social media and hacking. Script kiddies- This type of attackers are known as copy cats or they simply hacks for fun (Lanfer, 2017). These groups of threats are mainly of low motivation and low capability which practices their hacking capabilities. Script kiddies may use the tools that are available, attack methods and anonymization to become more dangerous. To minimize the impact of attack on systems defenders have found some mitigation process and improved themselves to cope up with the attackers. The agencies to defend the cyber attack have become very active in arresting the cyber criminals and the infrastructure that are needed (Hnisch Rogge, 2017). No statistical proofs of the attacks or the trends can be made from the cyber criminals. The capitalization of the cyber crime has also increased the adversaries to records at all the time. The monetization has helped to record the turnover of the cyber activities as a result the trend seems to continue. The level of threshold is raised instead of defender engagements. The entry level of the capability of hackers is higher in spite of the available information (Kleineidam et al., 2017). This makes the hackers less opportunistic and hacking of low capability. The process of ETL (European Threat Landscape) can be improved by: Only the data that are needed in minimum should be taken at the time of processing the batch (Bartsch Frey, 2017). Sequence and time stamps should be used to do the changes. Cache lookups against the large tables should not be performed in ETL tool. Row by roe processing is to be avoided while using the ETL tool. Bulk loading options are to used in the ETL process. The table joins should be off loaded to the database for sources that comes from the database. Many parallel threads should be used for scheduling the ETL logic. Cursors should be used in any of the tools that are related with European Threat Landscape. If stored procedures are used in processing of ETL, all the parameters should be copied into different variables from the stored procedure. There is no space for improvement. ENISA should increase its security process more to cope up with all the new cyber threats that are evolving every day (Bastl, Mare Tvrd, 2015). Following processes should be taken care of to increase the security process of ENISA. Mobile internet should be taken care of by ENISA (Silva, Rocha Guimaraes, 2016). From the reporting of the last year it can be stated that more the 44 percent victims using mobile internets faced the cyber security problems. Technical failure and System failures are the most important and the root cause of the cyber threat attack. 70 percent of the attacks that are faced in the sector of cyber space are because of technical failure and system failure. In the year 2015, human errors were the root cause of the cyber security that affected the users. Nearly 2.6 billion connections of the user faced the incident of human errors. References Bartsch, M., Frey, S. 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