Marketing Strategies on Innocent Smoothies Article

Marketing Strategies on impeccant Smoothies - Article ExampleThe formula and process used in making the product do the alliance instantly gain its own identity from other similar products. As a result of the companys unique grocerying strategy, the London-based drinks company was able to double its profit annually. (BBC News, 2007)For the purpose of this study, the researcher will concentrate on examining the marketing techniques used by the company upon positioning its product key out in the market. To enable the researcher to understand how the company was able to increase the expected companys profit up to 100 million in 2007 (Innocent, 2008b), the researcher will analyze Innocents market segmentation strategy by analyzing the personal comments made by the key stakeholders, the customers, suppliers and investors in basis of being able to establish a strong brand name in the marketplace within a short span of nine (9) years.Innocent Drinks has been producing Innocent smoothie s made from the fine recipe for all ages. Among the common smoothie flavours offered by Innocent Drinks include the combination of (1) cranberries & raspberries (2) strawberries & bananas (3) blackberries, raspberries & boysenberries (4) oranges, bananas & pineapples (5) mangoes & passion fruit and (6) pineapples, bananas & coconuts. (Innocent, 2008c)In redact to maintain the product-life-cycle of Innocent smoothies, the company continuously produce different new recipes to be sold to the public under Our Smoothie of the Month or seasonal Smoothie. (Innocent, 2008c, 2008 f) In line with this matter, Innocent Drinks started by selling only 3 different receivers in 1999 and ended up with 30 different recipes in 2007. (Innocent, 2008b) Basically, it is necessary for Innocent Drinks to introduce new flavors regularly in order to maintain and capture a bigger share in the local market even before the company reaches the maturity stage.